Salman Khan's 'Sultan' has opened to a bumper response at the box office today and industry experts predict it will do a business of Rs 150 crore over the five-day weekend.
The much awaited Eid release of the year features Salman as a Haryanvi wrestler.
"The film is doing extra ordinary business across the country. The opening is like hurricane. Everyone is loving it, be it the story, the songs and Salman of course is a treat to watch in 'Sultan'," distributor Akshay Rathi told PTI.
"The film is doing exceptionally well in North India like Delhi, Uttar Pradesh, Rajasthan, Punjab," he said.
Rathi predicted that the sports drama film will do Rs 150crore business. "Today I think it will collect Rs 35 crore. Tomorrow is Eid and then there is extended weekend so it will be somewhere around Rs 130-150 crore," he added.
Another film distributor, Rajesh Thadani said, "The film has opened really well as expected. It will make record breaking collection in its weekend which will be around Rs 150 crore."
Both Rathi and Thadani feel even though 'Sultan' leaked online, it will not affect the business of the 'Dabangg' star's film.
Manoj Desai, executive director, Gaiety Galaxy and Maratha Mandir Cinema, says the audience's reactions to the film have been electrifying, but noted that as Eid is tomorrow, the collections have been affected.
"The word-of-mouth for the film is exceptional. Our1000-seater theatres are almost full, people are clapping and whistling. But since Eid is tomorrow, it has affected the business. Other than that, everything is going great for the film," Desai said.
The Ali Abbas Zafar-directed film has opened well at single screens and multiplexes, with ticket pricing at Desai's theatre properties being at Rs 100-120, while that at the multiplexes it ranges anywhere from Rs 300 to above Rs 500.