Taking the Moser Baer challenge of dirt cheap DVDs and VCDs heads on, T-Series too had announced its low priced range of DVDs and VCDs. While majority of these titles belong to the 60s and the 70s, recent development would ensure that a battle of supremacy picks on momentum.
T-Series has now gone ahead and flooded the market with the DVDs and VCDs of Sunny Deol's blockbuster GADAR - EK PREM KATHA and Shahrukh Khan's hit CHALTE CHALTE for a mere Rs. 45 and Rs. 38 respectively. With the demand of these two films still being hot years after their release, it is definitely a boon for Bollywood fans who love to build on their collection of home videos.
This is not all as many more fresh titles from the company are expected to be arriving on stands in a few days time. Meanwhile heat has been building up quite well as Moser Baer film software has managed to create an identity for itself in the retail market with the demand exceeding the supply, hence giving out positive signals.