Rajshri Productions is going all out to ensure that the music of their upcoming release 'Vivah' is a success. Going by the way they are marketing their product by coming up with an effective packaging, they may as well be!
This is because the songs for this Ravindra Jain written and composed music doesn't just come in a conventional CD and cassette format. Instead it comes in multiple packaging. One of them is a regular single CD/cassette format that we have been witnessing for all the musical releases. The second is a special collector's edition that is a 2 CD pack. While one of them comprises of the songs from the film, the second CD is titled "Exclusive Badhaee Ki Shehnaiyan" which has tunes by the late Ustad Bismillah Khan! For classically inclined, there couldn't have been a better gift.
But hold your breath for the third offer in place! In order to fight piracy, the makers have come up with a MP3 version of the music which not just has the songs from 'Vivah' but also has 40 other Rajshri hits from the past! And all that an affordable price that is slightly more than the cheap pirated CDs thrown open on pavements.
A smart marketing strategy at least, now one waits to see the audience reaction to the music of this Shahid Kapoor-Amrita Rao flick!