For the first time B4U Music, the number one Asian Channel in the UK, has teamed up with the premier event for the UK Asian Music scene, the UK Asian Music Awards. With only a few weeks to go, the organizers have been busy putting together a fantastic show to celebrate and honour the best in the industry with exciting performances and great celebrity guests and hosts.
Taking place at Southbank Centre's Royal Festival Hall on Thursday 6th March, the awards ceremony which promises to be even bigger and better than previous years will be hosted by West End star Priya Kalidas alongside B4U Music VJ Salil, who will be flying in from Mumbai for the show.
Attendees to the event will be treated to performances by some of the UK's finest Asian musical talent and also a few international artists. Performances on the night will include; North American hip hop artists Blitzkrieg, Roachkilla and Kidd Skilly with Surinder Rattan, D-Boy featuring Swiss and V Dubl E, Dutch singer Imran Khan, RnB sensation Jay Sean, Singer-songwriter Karen David, Punjabi singer Lehmber Hussainpuri, Punjabi Hit Squad featuring Alyssia, girl group Serese, the Shaanti Collective with The Kalyan, Sona Family, Bollywood producers Trickbaby and Rishi Rich will be closing the show with a special performance with Veronica, Mumzy and H Dhami.
After months of public voting via the official website, the winners will finally be announced and presented with their awards by a whole host of celebrity guest presenters. Awards will be awarded for Best Album, Best Act, Best Female Act, Best Underground Act, Best Video, Best International Act, Best Newcomer, Best Producer, Best Club DJ, Best Urban Act, Best Radio Show and Best Website. Special awards on the night include Commitment to the Scene and Outstanding Achievement.
B4U Music is the official presenting partner for the event. The channel will be exclusively capturing all the excitement at the event; the big performances, the acceptance speeches and interviews with the winners and performers on the night for a special programme to be aired on B4U Music later in the month. On the partnership, Bala Iyer, Head of Business B4U Network Europe says, 'We believe that B4U Music plays a pivotal role in the Asian music industry worldwide, therefore we are pleased to be involved in an event that promotes and celebrates the talent in UK and abroad.'
Promising to be an exciting event, with top performances, great music and celebrities, the UK Asian Music Awards is an event not to be missed.
The UK AMAs concept was started six years ago by Abs Shaid, CEO and founder of the UK Asian Music Awards in the form of 'The Asian DJ and Music Awards' which were held at the Aquarium nightclub in London in 2002. This proved a massive success on the UK Asian scene and quickly grew in size and recognition on the underground Asian market to become the UK Asian Music Awards.
Preeya Kalidas is a British actress and musical theatre performer. Priya has starred in a number of films and television shows; including 'East is East', 'The Bill', 'My Family', 'Bodies' and 'Casualty'. In 2002, she appeared as Monica in Gurinder Chadha's film 'Bend It Like Beckham' before being cast in the Andrew Lloyd Webber-produced Bollywood-style musical written by Indian movie composer A.R. Rahman, Meera Syal and Don Black, 'Bombay Dreams', in which she played the female lead. Currently, Priya is the female lead in a West End revival of Lloyd Webber and Tim Rice's 'Joseph and the Amazing Technicolor Dreamcoat'.
Salil Acharya is an Indian film and TV actor, model and is also a VJ on B4U music. Salil has starred in a number Indian soaps including 'Kyunki Saas Bhi Kabhi Bahu Thi' and 'Yeh Meri Life Hai' He made his Bollywood film debut in the 2007 film 'Awarapan'. Salil host Just Request, Star Stop, First Cut and B4U Special on B4U Music.