Yash Raj Films and UTV clashed at the box office three months back but there was not much buzz about it.
Reason? While YRF's CHAK DE INDIA was a biggie that has now turned out to be the biggest box office earner of 2007, UTV's THE BLUE UMBRELLA was only for the niche audience and disappeared before one even realized that it had arrived.
It would be different though in the coming weeks as UTV's DHAN DHANA DHANA DHAN GOAL and YRF's AAJA NACHLE arrive. Even though it's not a head-on clash, the two biggies are spaced out by only a week. Directed by Vivek Agnihotri, this John-Arshad-Bipasha-Boman starrer sports based film is set in UK and arriving with decent promotion on 23rd November as a solo release.
AAJA NACHLE which arrives a week later as a solo release too kick started it's promotion with a bang but has somewhat fizzled down in last few weeks. The publicity of the film doesn't befit a Madhuri Dixit comeback and one wonders what debutant director Anil Mehta is feeling around the release strategy of the film. The good news is the content though which is expected to bring in audience with word of mouth due to Jaideep Sahni being at the helm of the affairs.