Having impressed the Hindi movie-watching audiences,Prithviraj who is already a well established star down south emerged "The Most Desirable Man" of last year on the South poll conducted by Times,results of were recently announced. Beating the likes of his contemporaries,Prithviraj made it to the Numero Uno spot, however the actor does confirm that the tag embarrasses him. Says Prithvi, "Its flattering to be looked upon as desirable and I don't know quite how to react to the tag as it comes as a surprise. I do lay more emphasis on my body of work as opposed to my physical body, that eventually matters the most".