The audio release for 7aum Arivu will be held today at the Chennai Trade Centre. The entire cast and crew are expected and Suriya, Shruti Haasan, AR Murugadoss and Harris Jayaraj will be dazzling the audience. Since Sun Pictures have taken over satellite rights and promoting the film, only their media personnel will be allowed to cover the exclusive event. No still cameras or video cameras will be allowed inside the venue, we hear.
Promotional activity is already underway, and the makers are cranking the publicity machine overtime to make sure there is plenty of hype and hoopla surrounding the film. Suriya of course is the USP of the film and everyone is expecting wonders from him. All eyes are on him and director Murugadoss.