Bichagadu can definitely be termed a successful venture for the Telugu film industry after a long time. The return on investment is so high that not even blockbuster Telugu films have managed to reach the mark in recent times. So much so, it is one rare film that managed to reach the 100 day mark of run at the theatres. How often do we even see that?
Interestingly, when the movie released, there were zero expectations and the publicity was very low as well. However, with its content appealing to the viewers the film went on to become bigger by the day. And guess what! The films purchased in Telugu for a mere Rs 40 lakh, has gone on to rake in over Rs 20 crores in 50 days.
And with the film garnering immense buzz and popularity, looks like the makers have a plan on hand and have decided to release it overseas too! Well, the popularity isn’t an exaggeration because the film has crossed a 100 day run in over 60 centers across the Telugu speaking states and this milestone speaks for itself.
And now, with August 26th being decided as the date of release overseas, it will be interesting to see how this movie fares there and whether it will recreate the magic.