It's a case of getting the timing right....in fact perfectly right!
'Dhoom 2' has released without any competition whatsoever with hardly hamrful releases last week [Janani, Rehguzar, Unns] and the coming week [With Luv...Tumhaara]. This makes it 2 weeks of clean run to make maximum profits. But this is not all as a week later comes 'Baabul' which is a sole big release with only 'Anwar' as the other release which should hardly create any problems. With 'Babul' getting its own fair share of screen space, D2 would have third week in succession to benefit from.
Later on December 15th, Yash Raj Films' own 'Kabul Express' releases and that itself is a strategic move since they can easily juggle around shows to keep both D2 and 'Kabul Express' in business. Other release of the week could be Big B's long pending 'Zamaanat' but many would be surprised to know that it is YRF again which is distributing the film and hence D2 stays clear of any danger whatsoever.
The only major competition comes in the form of 'Bhagam Bhag' that arrives exactly 4 weeks from now i.e. December 22nd. Later on December 29th if 'I See You' indeed comes in then D2 may just about have to contend with it otherwise one may even consider 6 comfortable weeks in the running for D2 with only 'Babul' and 'Bhagam Bhag' as the competition.
Looking at such lineup of minimal releases over the next few weeks coupled with an excellent start that D2 has taken all over, it won't be a surprise to see the film embarking on a HUGE total in its theatrical run.
Stay tuned as we bring you more information on the film's BO progress!