Ramcharan is not in good times of career. Immediately he needs a blockbuster to reconstruct the small cracks appeared on his towered image. The best concrete Charan has on hand for now is ‘Dhruva.’ Although this is a remake to ‘Thani Oruvan’ and ‘Dhruva’ is releasing in a non-favorable Box Office time of December second week, his PR team is rapidly in action creating sensations in publicity converting all the odds in favor.
‘Dhruva’ trailer breaching 1 Million views in less than 5 hours epitomizes the laborious work of PR team done in building massive craze around this flick and trailer. Prior to this, ‘Janatha Garage’ holds the record of counting 1 Million views in 11 hours. Though, Youtube is not a right measurement to speculate the Box Office potentiality of an unreleased film yet this one is a definite tool to monitor the Fans and audience fascination for a particular movie.
In totality, ‘Dhruva’ teaser, trailer and audio made sure to keep expectations scale on peak. Upcoming promotions like pre release event and Ramcharan’s US tour during release times can do more magic when ‘Dhruva’ hits the screens on Dec 9th.