The big positive factors to help Ramcharan’s career with ‘Dhruva’ are his complete makeover and dedication to perform in any given character. As an artist, he proved and improved at a right time when critics wiped him off from toppers list. If collections are to speak more than critics or audience praises, for sure Charan has bigger hits than ‘Dhruva’ in his career. So, its’ time to analyze on why ‘Dhruva’ is not on par with numbers of Mega Power Star’s other hit flicks?
Yes, demonetization is the only right answer to quote. Despite a known fact that cinema lovers in B, C class centers are spending their whole day standing in bank queues to get that Rs. 2000, there’s no way one can spend a part of this cash to buy a movie ticket, whomsoever or how bigger the star hero may be.
‘Dhruva’ is doing decent enough in metros and ‘A’ class centers where online bookings or card payment are accepted. In contrast, lower order audiences aren’t really familiar with such online transactions. So, Charan suffered majorly in his own bastion of B, C towns proving that ‘Dhruva’ is released absolutely on a wrong time.
Apparently, trade sources might interpolate ‘Dhruva’ final figures somewhere in between Rs. 50 to 60 Crores but on any given analytical tool the film has potential of doing at least 15 to 20% better than this. So, ‘Dhruva’ lost this share only due to demonetization effect. In variance, the same film stood as highest grossing flick in Charan's career in overseas regions breaching 1 Million mark.