This is more than promotional victory for a movie when it got deep into everyone’s thinking from the very next day after title and first look announcement. ‘Ism’ from Nandamuri Kalyan Ram and Puri Jagannath is the new movie briskly progressing with shooting and is aimed for a September end release.
Here comes latest update from movie unit that, Kalyan Ram’s sincere and powerful journalist character in the film is named after Balakrishna. Yes, the hero in film will be addressed as Balakrishna. As we do know, Balayya is NKR’s Babai and it is also a known a secret that Balakrishna and Harikrishna families are distanced on political grounds.
In order to win Balakrishna Fans support, in the past NKR remixed a super hit Balakrishna song ‘Arey O Samba’ for ‘Patas.’ The film was a big commercial hit. Now, Balakrishna’s name used as it is for central protagonist character is a clever move from Puri and NKR. Hopefully, Balayya sentiment works positive for ‘Ism.’