A leading mosquito repellant company which is a favorite brand of millions of Indians announced its tie up with Rani Mukherjee as the brand ambassador for their new product.
The commercial featuring the youth icon Rani will go on air from 22nd January, 2007 in all the leading channels across the country. Rajeev Menon, cinematographer of 'Guru' has directed the commercial.
While talking about the association Rani said, 'I have been associated with this brand right from my childhood days. It is a matter of great pride and pleasure to be part of the family again and bring this revolutionary new product in the market'.
With an evocative theme adding to the mood, the film ad draws the viewer into the world of joy and happiness as experienced by a progressive family. Serving as a beautiful visual metaphor, the film draws a parallel between the product and Rani's family relationships.