Kollywood stars have started to rule the roost in Tollywood now.
Thanks to the success of directors like Prabhu Deva and Lawrence Raghavendra followed by actress Trisha hitting the bull's eye, the stocks for Tamil artistes have soared up in Telugu film industry.
Box office success for the dubbed version of Tamil movies like Chandramukhi, Anniyan, Ghajini and Aaru has also helped. The movies resulted in huge fan-following for actors like Rajinikanth, Suriya and Vikram.
As a result of which the likes of Vikram and Suriya are flooded with offers from Tollywood. Similarly, music directors like Yuvan Shankar Raja and Harris Jeyaraj too have Tollywood producers flocking them now.