Long time back Govinda, Raveena Tandon and Mahima Chaudhary completed a film called 'Hum Do Hamaara Ek'. The film never saw the light of the day inspite of an extended promotional splurge and the buzz died down as the months progressed.
Now the film has been revived and is soon to be released with a new title - SANDWICH. The tagline of the film is 'DOUBLE TROUBLE' as 'Sandwich' promises a treat for all Govinda fans. But still one may ask what's so special about the film as number of stuck movies of Govinda have finally got released after a long wait in the past? Well, the film is directed by none other than Anees Bazmee, the same man who delivered the biggest hit of 2005, 'No Entry'.
With Bazmee's name associated with the film, Sandwich is fast gearing up for release. Smart strategy of getting the film highlighted is applied by first showing a clipping of 'No Entry' following which some of the key comic scenes of Sandwich are shown. Overall the message is conveyed loud and clear - "The film comes from ANEES BAZMEE"!
One hopes that this publicity mechanism works and gets the film its deserving audience!