Tomorrow's release 'Eklavya - The Royal Guard' boasts of just 100 minutes duration and that seems to have only worked in the favor of the producer, distributors and the exhibitors.
With no biggie apart from 'Guru' running at multiplexes and 'Traffic Signal' and 'Black Friday' being the only other notable films in the fray, multiplexes screens are in extreme shortage of Hindi film software. 'Eklavya' duration reading just about 100 minutes has only been a boon as prominent multiplexes are bringing the film at as many as 16-18-20 shows a day, even though the print count is relatively low.
Says the GM of a leading multiplex chain, "The film is carrying excellent pre-release reports hence a good start is inevitable. Moreover, since there is zero competition for a biggie like this and our screens are anyways looking at something worthwhile to play on this weekend, we are bringing 'Eklavya' at a dozen and a half shows a day."