During a public debate on electronic media and its self regulation many authorities belonging to the industry stood for credibility rather than the TRP system. They even felt that a bane not a boon to the growth of the industry.
TRP ratings which help primarily advertising agencies and their corporate clients to evolve a decision over the allotment of supports to any channel that airs their advertisements on the basis of viewers for a particular program or event.
Over a period time TRPs credibility was questioned not alone by the channels themselves but also by the viewers who get doubt when their favorite program listed as last among the hottest.
As some parts of country like Bihar and Orissa is not brought in the list of places for computing the TRP and only metro India taken in to account for news and other programs.
Citing this factor few channels opine that news and other similar broadcasts cannot be sold like soap or a hot cake. Hence arguing for TRP is not applicable according to the channels.
However, marketing agencies don't have any other means for computing viewers other than TRP and stand for their continuation.