After establishing UTV Motion Pictures as a strong player in Indian & International cinema with the success of its productions such as Rang De Basanti, Khosla Ka Ghosla and Metro, The Namesake, I think I Love My Wife and international tie ups such as a two movie contract with Will Smith and Night Shyamalan's next production, UTV is all set to launch its second motion picture brand SPOTBOY, to take the vision of the company to the next level.
Ronnie Screwvala, CEO of UTV, says, 'Our business has grown many fold and we have numerous projects underway. Also, we are entering new markets and going international in the coming months, which made this the appropriate time for us to launch SPOTBOY Motion Pictures. This brand will take over some existing projects but will largely develop its own fresh content. This is a typical business expansion plan followed by most international production companies and provides the company with bandwidth and thinking flexibility. It also helps bring diverse projects within the same studio through different brands."
Vikas Bahl, Business Head, SAB TV, has been appointed to head this new venture as Executive Vice President. Vikas has built SAB as a strong player in the GEC space in the last 18 months, by more than doubling its ratings and revenue and building a strong brand in a hugely cluttered environment. SAB in the last one year has become an example of re-inventing a brand with consistency of content and marketing.
Vikas, in his 11 years of work experience has spent a large part of it in advertising, with Ogilvy and then Contract as Vice President. He also worked with indya.com and Radio Mirchi as its national marketing head. Ronnie Screwvala says 'Vikas brings with him experience from across entertainment and the brand building space. His out of the box approach to business and creative abilities will be help take UTV Motion Pictures to new heights.'
After entering the motion pictures space just 4 years ago UTV's red-green-blue stripes have made frequent appearances on the big screen and have become iconic of the new wave of Indian cinema. Taking India's creative and production abilities international is its next big task and we all look forward to it. 'India is not just a software engineers hub but the home of many great creative minds. We hope to provide these creative minds a world platform,' says Ronnie Screwvala.