Siva Karthikeyan is investing huge money in publicity to get his name registered in Telugu audiences minds.
He is now said to be bigger star than the likes of Dhanush in Kollywood. “Remo” was his biggest hit as it grossed about Rs 60 Cr. Now he is entering into Tollywood with his biggest hit’s dubbed version that releases this Friday.
To have wider release, he joined hands with the leading producer Dil Raju but the entire cost for publicity and other expenditure for the Telugu version will be borne by Siva Karthikeyan and his Tamil producer.
Buzz is that Siva Karthikeyan is not looking for a hit in his maiden attempt in Tollywood but people and media should recognize him. His name should become popular here is what he wants.
He has booked half-page ads in leading Telugu dailies for three consecutive days. And the promos are running in TV channels in big way. All this money is being spent for the sole purpose of making Siva Karthikeyan a known name in Tollywood.