Aloe Vera is becoming increasingly popular in the beauty industry, with overall global consumption on the rise, according to new statistics.
A report by Future Market Insights (FMI) has revealed that the plant is becoming an essential ingredient in food, cosmetics and pharmaceuticals, with global volume in 2016 set to surpass 60,720.4 tonnes, representing revenues worth US$ 1.6 billion. And the trend is predicted to continue for some time, with global revenues tipped to surpass US$ 3.3 billion by 2026.
Cosmetics, the largest sector when it comes to Aloe Vera extracts, will account for over 45 percent of global demand in 2016, seeing a 6 percent increase from 2015, the report predicts. But why is Aloe Vera so popular?
The trend reflects a wider adoption of natural and organic beauty products and techniques. Following the growth of the 'Slow Cosmetic' movement in Europe, which focuses on products made from 100 percent natural ingredients and formulas, combined with more sustainable attitudes towards fashion and beauty, brands are turning to more eco-friendly methods.
Aloe Vera is one of the highest-performing natural beauty ingredients, containing more than 75 different nutrients. Its natural clear gel has long been used medicinally as a skin cure for wounds and infections, but it is increasingly being incorporated into cosmetic treatments for conditions such as eczema, dandruff and psoriasis. Its anti-inflammatory properties also make it a useful ingredient for fighting acne and other skin imbalances.
The plant provides anti-oxidants, and vitamin C and E, said to firm and hydrate the skin, improving its elasticity with regular application. As a natural moisturizer, it brings oxygen to the skin, strengthening it from within.
As if that wasn't enough, the plant is also thought to soothe arthritis, rheumatism and digestion and we all know that beauty starts from within.