Kochi will host a new film festival platform- ALIIFF, All Lights India International Film Festival. The regional cinema brand ambassadors have been declared. Mohanlal, Venkitesh, Subodh Bhave, Prasanjith Chatterjee and Kalki are the chosen ones.The Film Festival will be from the 15th of November till the 21st.
These brand ambassadors represent regional cinemas like Malayalam, Telugu, Marathi, Bengali etc. Kalki is the ambassador of 'Cinema for Care'. The festival aims to provide a platform for Indian films to be showcased on an International level.