Adding one more feather to the cap of renowned music composer A R Rehman, noted radio broadcaster World Space has signed him up as its brand ambassador.
Rehman will produce songs exclusively for World Space and endorse its products.
Speaking about their tie-up with Rehman, World Space India managing director Shishir Lal, said, 'We are delighted to partner with the musical genius of Rehman, as he is world-renowned for bringing global rhythms and Indian tunes together to create a distinctive international sound. Our association with Rehman fits perfectly with our goal as we set out to define the future of radio in India and extend the service to music lovers across genres'.
Rehman had worked with all frontline directors in various Indian languages and had even carved a niche for himself in Europe and Asia, thanks to his scintillating music scores.
