Radhika, who has emerged a successful producer in small screen rendering several hit mega-serials, is all set to take a new avatar.
Once a popular heroine in Kollywood, Radhika Sarath Kumar is currently producing a few mega-serials besides a game show in a private satellite channel.
She along with other producers of tele-serials will come together to float an association for themselves. Radhika, who runs Radaan Media, would head the association.
The association, it is said, would work for the welfare of the producers.
All works to start the association has begun and in a few days, it will come into being, say sources close to the actress-cum-producer.
