Transforming an assistant director to director is the main goal of Aari's 'AARIMUGAM' Company. Aari of Maya and Nedunjalai fame has started his own company named 'AARIMUGAM' - A Grooming Workshop and the Gateway for all Assistant Directors.
About his initiative, Aari says, "Sets of film loving youngsters are heading towards Chennai with a lot of dreams. But unfortunately, they are facing huge struggles to get an assitant director chance. Only after their long journey as AD, they get an opportunity to direct a film, that too after years. For those struggling youngsters, I have planned to give a chance for directing a film through my 'AARIMUGAM' Company.
He says that he would conduct a grooming workshop and afterwards the participants would give in their ideas to the jury who will shortlist 10 from them. This shortlisted candidates will be asked to do a short film for which all assistance would be given by Aari's company.