Trying to bag the rights of the music of a film of superstar Rajnikant will be there in every big music company's plans for accelerating growth.
Big Music has taken a major step in adding strength to its growth in south Indian film industries by grabbing the audio rights of Rajnikant's forthcoming bilingual movie titled as 'Kuselan' in Tamil and 'Kathanayakadu' in Telugu.
A sense of accomplishment can be felt in the words of Kulmeet Makkar, the CEO of Big Music and Home Entertainment, when he says'
"It is indeed a great honour for us to be associated with Rajnikant. He is truly one of the finest actors in the entertainment industry. With a superstar like Rajnikant, the music of 'Kuselan' is poised to be one of the biggest hits this year and we are certain that the audiences will love the mystic of G.V.Prakash's music".
Just like any movie of Rajnikant, this film has attractions seen never before in any south Indian movies.
The expectations of the diehard fans of Rajni have got increased after the superstar himself told that his character of a film star named Ashok Raj in the movie will be a turning point of his career.
Beyond being the south superstar's movie which works to a big advantage to Big Music, the music of the film gets significance in many other ways too that are great added prize catches for the company.
First of all the album is composed by a very young guy called G.V.Prakash who is the latest music sensation in the South.
Being the Mozart of Asia, A.R.Rahman's nephew has surely made him more famous, but the young lad is said to have scored some outstanding tunes for the film.
The second punch point about the music is that the Punjabi Pop King Daler Mehndi has given his voice for the first time for a south Indian film.
The Sardar has given his voice for the track "Oyam Zaarare".
The album will become a must buy item for the hardcore music buffs as the songs have been given life by top most vocalists of the country like Shakar Mahadevan, Hariharan, Sujata, Chitra, Sadna Sargam, Shreya Ghosal, Kailash Kher and Prasanna.V.V.
The music of the movie further gets spicy with the buzz that a song commemorating the 75th year of Tamil Cinema will become the most talked about music track in the recent times.
For the first time in Kollywood the top most stars of the Tamil Filmdom like Vijay, Ajith, Vikram, Suriya and Dhanush have come together for a song titled "Perinba" in which they will be seen shaking their legs with Rajnikant.
Big Music which is a Reliance ADA Group Venture is now one of the dominant players in the Indian Music industry has created strong footprints in Both Bollywood as well as in Kollywood and other regional film industries.
In North, the company has released the music of Hindi films like 'Cash', 'Dhamaal', 'Johnny Gaddaar', 'Dil Dosti', 'Khoya Khoya Chand' etc. and 'Kireedam', 'Marudamalai' 'Kannamuchi Yenada', 'Happy Days' etc from down south till now.
As the icing on the cake, a song that can be a treat to the superstar's fans is in the offering.
Repeating his hugely successful attempt of never seen before stylish gets ups in the blockbuster 'Sivaji', the actor will be portraying nearly 20 different for a song the film.
With the film packed with all these meaty and sure bet ways of hitting a great chord with the film music lovers, Big music is getting near to the day when it will experience the greatest musical hit released from its stables.
The music album will hit the stores across the country from July 1.