During the first look launch of 2.0 at Mumbai, there were quite a few posers addressed to director Shankar, Rajinikanth and Akshay Kumar. When Shankar was asked about his thought on the biggest releases of 2017 in the form of 2.0 and Baahubali2, both belonging to the south cinema, he had this to say, “I am also eagerly waiting to see Baahubali 2. Audience needs more films. They need more than 2.0, more than Baahubali 2, they need more films, every time they get to see more films, it will be a celebration for them”.