No twitter releases from Superstar Rajnikanth. There is no audio function. Not even a single event happened on the film's name. Still, "Kabali" happens to be trending on twitter everyday. How come this euphoria and hype is built?
That's the case study of many star heroes at the moment as they are stunned by the super success of Kabali on social networks. After the film's first teaser got crores of hits on YouTube, the makers of the film made sure that this hype won't go down. All this is because of their social networking team that is hired with huge costs.
Rajni has two big disasters before Kabali, but still the craze this new film has generated is fantastic. Once Rajni returns from USA holiday, Kabali release date will be announced.