How to know a film is a box office hit? Currently there is only a system knowing through theatres and other professionals who have strong experience over such calculations.
Most of the advertisements of the star valued films claim their ventures are hit to super duper hit based on the report of collections earned at various centre.
Though the industry has transformed from the black and white days to colors and vastly changed the technology and keeps that improving uninterruptedly. However, the system remains as old as the talkie days where require huge change in technology and transparency.
Entrance of corporate into the filmdom has to transform the system to show the world that how the industry is more professional. Changing emoti-quotions that prevails to hurt all calculations including big star valued films to go against all expectations make risk predictions on earnings.
Producers are lacking with reliable system to claim victory as well as use that to suppress exact position in box office collections. They also reject the use of trade magazines and professional predictions by expressing doubts about their neutrality.
However, certain top most director-cum-produces disinterested in disclosing box office collections as terming them irrelevant to the public. According to some consumer activists a consumer the public has every right to know the box office collections to know the real value and reach of the film.
Till there is a standard transparent system evolved by the industry in particular emerging corporate entertainers, claims such as hit and super hit are un reliable, since seeing can't be believing.