A new ad for Nike featuring actress Deepika Padukone pays tribute to sportswomen and aims to fuel sport participation in India.
Released on Monday the three-minute long advertisement video 'Da Da Ding', also features national field hockey player Rani Rampal besids other leading Indian athletes like footballer Jyoti Ann Burrett and cricketers Harmanpreet Kaur, Smriti Mandana and Shubhlakshmi Sharma.
Padukone, who played national-level badminton before turning her full attention to acting, said, "Everything I am today and everything I have achieved comes from my years of playing sport. My goals, my commitment, my focus, my dedication, my discipline, my sacrifices, my hard work. All of it, I've learnt it all through sport. Sport has also taught me how to handle failure and success. It has taught me how to fight. It has made me unstoppable!"
Created in collaboration with Wieden+Kennedy India, directed by French director Francois Rousselet, and set to a thumping anthem by Genera8ion, featuring American rapper Gizzle, 'Da Da Ding' charts the rise of female sport across a diverse range of passions, including basketball, football, running, training and the national obsession of cricket.
The music video urges the next generation to break conventions and define their own success by bringing sport into their lives.