According to the latest reports on television by TAM, the live broadcast on Friday the 29th, 2008 and subsequent repeat telecasts on the weekend have garnered the highest TRPs on TV for a film-based event in recent times.
For the first time the four heroes from the mega family ' Megastar Chiranjeevi, Powerstar Pawan Kalyan, Allu Arjun and Ram Charan Tej have shared the dais. The event was covered live by all the four major news channels namely TV9, ETV2, NTV and TV5. The live coverage on the three news networks garnered 8.79 TRPs (excluding ETV2, which gave partial live coverage). MaaTV broadcasted it the very night for 95 minutes and registered a TRP of 10.43. On the first day the event garnered 19.22 TRPs across networks. The event was aired on Gemini Television and a repeat on MaaTV during the weekend taking to the total TRP tally to 27.75. This excludes the TRPs generated by the event when telecasted on the cable channels and other GECs (general entertainment channel) that aired the event Monday onwards.
Like the grand success of the audio function, the craze of Powerstar Pawan Kalyan and chartbusting music of Devi Sri Prasad have ensured Jalsa reaches the top spot in the market in terms of sales. Aditya Music have released the music of Jalsa into the market on the 1st of March 2008. Jalsa is the forthcoming summer blockbuster made by Trivikram Srinivas, who directed Nuvve Nuvve and Athadu in the past. Allu Arvind produces this film on Geetha Arts banner. Geetha Arts wish to thank MaaTV for providing the equipment and technical expertise in covering this event and making it available across all television networks.