M L Ravi Kumar Choudhary, who has produced films such as 'Don', 'Vikramarkudu', 'Andhrudu', etc, is now planning to launch his son under the direction of Paruchuri Murali.
Murali had directed 'Nee Sneham', 'Pedababu' and Choudhary's 'Andhrudu'.
The producer is now trying to get Genelia to play the lead opposite his son Ravi.