It was a huge shocker to mega fans and other movie buffs when Stylish Star Allu Arjun's 'Sarrainodu's audio CDs hit the decks directly with no audio launch function was planned by the Mega Producer Allu Aravind. later, a grand gala function was celebrated in the city of Vizag which was attended by Megastar Chiranjeevi as a chief guest. Ultimately, the film became the biggest earner of the year.
Mega hero Allu Sirish too applied the same strategy and made sure a grand pre release event was held at JRC Convention, Hyderabad. Chiranjeevi graced the event and blessed the film's team for success. The film has finally stood as one of the decent hits of this year.
Thereafter, Mega Power Star Ram Charan's 'Dhruva's audio also released into the market directly and a glittering pre release event was held at Yousuf Guda Police Lines of Hyderabad. Telangana minister KTR attended the event as a chief guest and wished the team all success. The film not only raved with thumping collections but also won the applause of critics.
Incidentally, Megastar Chiranjeevi's landmark 150th film 'Khaidi Number 150's audio was also cancelled and a grand pre release event has been scheduled on January 4. The venue of the event is yet to be decided. Having gone through all these instances, it can be understood that Mega Family heroes set a new trend in organizing pre release events of films instead of audio launch events. Meanwhile, 'Khaidi Number 150's audio would be hitting decks on December 25.