Ram Charan hasn't had a good equation with media. There's no denying in it. He often had issues with media in the past. In fact, he had went onto compare media to a strand of hair (during the audio launch of Naayak) and stroked controversy.Even few days ago, his interview to media persons ahead of Dhruva release hasn't gone down well. First he had kept the press waiting. As soon as he arrived, he looked quite unpleasant and gave cut-short answers irking media.But in what can be a major volte-face, Charan himself lapped up media and its role in Dhruva's success at the Salute to Audience meet. Many are said to be shocked with Charan's u-turn and sudden love on media.Gossip mongers murmuring whether is this attempt to cool down media ahead of Chiru's Khaidi No.150 as Charan himself is producing the film for the first-time.One has to wait and see whether this is a short-term love affair or will it sustain long.