History has many a time proved that even good content based films flop at box office with poor promotional strategies. Are we going to witness another such example?
Veteran director Kodi Ramakrishna's latest film 'Nagabharanam' is all set to hit screens on October 14, which is just two days from now. How many people that a VFX extravaganza of a genius filmmaker is hitting screens in another two days?
'Nagabharanam' has been made with a humongous budget of Rs 40 crore in Telugu, Tamil and Kannada languages. The trailer has received exceptional response with visuals and content competing for domination. Although no notable Telugu actors are present in the film, makers have decided to release the film in the two Telugu states thanks to the popularity of Kodi Ramakrishna and the tag of 'Arundhati filmmaker'. To cash in on the filmmaker's craze, a good publicity strategy is needed but so far none was seen from the producers.
With 'Premam' being the only film to sustain among the Dasara releases, there is high scope for Nagabharanam to rule box office if it was taken into people. Alas! Makers seem to be missing one of the most important factors for the success of a film, Promotions.