Idea Cellular has lured actor Siddhardha who is well received in Tollywood with the hits like 'Nuvvosthanante Nenoddantana', 'Bommarillu' and 'Aata'.
He has recently agreed to adorn as Idea Mobiles as Brand Ambassador in AP.
After a week's deliberations, two days ago Siddhardha given the final nod and signed the agreement with Idea Cellular to confirm with being a Brand Ambassador for the AP region.