Such is the tragedy around small films with big promotions. Comedian Srinivas Reddy’s fresh hero innings began with ‘Jayammu Nishchayammu Raa’ released yesterday. In fact, producer Shiva Raj Kanumuri reportedly spent huge amounts on publicity. On any given terms, fairly high budget and quality promotions are a risky affair on relatively small hero like Srinivas Reddy.
Yet, Shiva Raj Kanumuri confident about strong subject and entertaining screenplay took a brave step. To all our information, Shiva is also the director of film. When the final result is almost out, audiences are addressing JNR as Srinivas Reddy film and none talking about Shiva Raj Kanumuri.
Generally, directors take a major credit share during promotions. When director and producer are the same, automatically he fights for more recognition. But, Srinivas Reddy’s domination is clearly visible during pre release publicity activities and organizing public premier show. It is not an over exaggeration, plenty in media circles doesn’t know how Shiva Raj Kanumuri looks. What they know is; JNR is a solo Srinivas Reddy show. May be Srinivas Reddy is also unaware about the damage happened. How did this happen? Never late than ever, wake up Shiva…!