Looks like Kabali is setting a new trend in marketing a film. Inspired by the promotional activities, we hear that the makers of Baahubali 2 will be launching will books, novels, animation and gaming culled from Baahubali characters. Set for an April 28 release, the team is also planning to make Rs 350 Cr from its pre-release deals.
Chennai-based K Productions has bagged the Tamil Nadu theatrical rights along with overseas distribution for a whopping 35 Cr. While, the theatrical rights for Andhra and Telangana will be finalised shortly for around Rs 100 crore.