Naveen Yerneni of Mythri Movies is known to be the man behind Ramcharan’s USA trip for ‘Dhruva’ promotions. He also sponsored some fixed amount to organize the meet and greet events with Charan in New Jersey, Detroit and Dallas.
Reason behind this initiative is simple. Mythri Movies is really worried with poor response for Charan’s movies in USA till date. They want to upgrade Mega Power Star into Million Dollar club and brand him as a Super Star in America market so that their next film can be marketed easily at fabulous prices.
Mythri Movies is prestigious production company in Telugu having industry shaking hits like ‘Srimanthudu’ and ‘Janatha Garage’ under the belt. Their next high budgeted film is planned with Ramcharan under Sukuma direction. Reports say Mythri Movies began to market their product much before its launch and beginning.
Apparently, Mythri Movies is primarily backed by FICUS Movies, a leading distribution company in USA. So, throwing net with small fish can always make it easy to catch a big fish. Any improvement in Charan’s US market value with ‘Dhruva’ can do a sea of wonders for Mythri’s next film business.